3. Gelato: Gelupo


They have a wolf as the logo, this is a good sign.

This is my friend DonkeyB's favorite gelato place so we've eaten here a few times. I normally order a small cup but this time as I was sharing I opted for a large and got to try four flavours. The Banana and honeycomb was the absolute best banana gelato I've EVER had.
Yes better than Italy.

In fact when it comes to tasty this place doesn't really get it wrong.

However there are two things that mark it down. Firstly you can't see any of the offerings before you try them which for me loses an experience point, part of the fun is being delighted by seeming all the yummies before you get to taste them. The second point is that this is one of the most expensive places around. A lesser point of note is that if you eat in the chairs are slippy, especially the stools. All of the this however is secondary to the main point here - everything is delicious.

I should say that my guests think that this is the best gelato in London and they are in good company.

Flavour: Dark Chocolate - 4 | Banana - 5 | Hazelnut - 5 | Pistachio - 5
Texture: Silky & Creamy - 5
Price: £4.00 - 3
Experience: 4
Venue: 5
Total Score: 4.3


2. Gelato: Lick


Last night I went to Lick on Dean Street in Soho. I really wish I hadn't. The shop is pretty tiny so only a few seats but that didn't matter as it was pretty much deserted, I should of taken that as a warning.

The first issue I had is that you are only allowed one flavour for a small cup, not the end of the world but not wonderful either.
So I ordered the obligatory dark chocolate.

I'm a huge chocolate fan, hence this being my control group, the closer to 85% the happier I am. With this in mind I have to state what I was served was not chocolate.
You could barely discern and hint of chocolate.

Essential I had a cup of dark brown stuff that had a watery consistency. In an attempt to find taste I ate about 6 spoons, trying to dig to the centre. Eventually with no satisfaction I give up. It wasn't worth wasting calories or money on. My guest also tried two spoons before declaring it terrible and refusing to eat any more. There was much debate as to whether I should take the cup back.

I hope this explains the following scores:

Flavour: Dark Chocolate - 0
Texture: Watery - 0
Price: £3.50 - 3
Experience: 0
Venue: 2
Total Score: 1

It's rather a shame as I'd eaten in Lick a few times before and has a pleasant experienc.  It's sad and disappointing to see it go down hill.


1. Gelato: Amorino & Snowflake

Anyone who knows me has probably been dragged to a gelato place at some point or another and seen me gorge on gallons of deliciousness.

In a brilliant excuse to let me eat more gelato, for the sake of science and public good I'm going to start reviewing each gelato place I visit. Fortunately London has a wonderful number of these establishments so bring on the scoops.

All scores are out of 5 and I'll be evaluating the following: Flavour Texture, Price, Experience and Venue.

Dark chocolate is my control grou,  yummy yummy.

To kick things off a double review of two fantastic places.


I visited the Soho branch on Old Compton Street, there are often queues on weekend but don't be put off. The staff might take a little time to get to you but they make up for it in artistry as each cone is made to look like a flower. This is one of the few places that I'll order a cone over a cup, simply for the aesthetic value. Generally I find the cone can detract from the taste.
You pay first which is convenient, as it stops you trying to balance a purchase while hunting for money. The branch itself is very narrow and can get crowed. The descriptions are not very clear and if the store is busy you feel guilty trying too many before choosing. I had a dark chocolate and Cherry mix - my own black forest gateau. A unique point - they will let you have as many flavours as you can squeeze in to a cone cup. I tend to stick with two because I think too many can dull your palette and you forget to really taste each one properly, thus diminishing the experience.

Flavour: Cherry - 4 | Dark Chocolate - 4
Texture: Creamy, Smooth and Light - 4
Price (Small): £3.50 - 3
Experience: 3
Venue: 3
Total Score: 3.4

My guest ordered two sorbets - raspberry and mango and assured me they were delicious.


I tend to go to the branch on Wardour Street which has ample seating and very patient staff. The flavours do change around so don't be disappointed if they don't have your favorite in stock. The staff are always very patient when you want to try a variety before deciding on your final cup. The taste is second to none here, boasting my favorite dark chocolate with a yummy strawberry (yes I made Neapolitan).
A nice touch is they have thoughtfully designed labeling highlighting the milk free and guilt free scoops so if your lactose intolerance or just trying to be healthier you know which ones you can enjoy, without compromising taste. This is my preferred choice when in Soho and there is a lot of strong competition about.

Flavour: Strawberry - 4 | Dark Chocolate - 5
Texture: Moreish, Smooth, Creamy -4
Price (Small): £3.20 - 4
Experience: 4
Venue: 4
Total Score: 4.1

One this occasion my guest ordered pear and almond - essentially replicating a pear and frangipane tart one of my favorite desserts - I order it next time and it was heavenly!